Ghost Social.
A privacy-focused, AI-driven networking platform where high-quality connections are curated through voice interaction.
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About the client
Communities in Ghost Social act as matching filters that define who users can connect with. Users can join, create, or be invited to communities, with optional verification for
membership criteria. Communities can be managed, shared, and analyzed, with insights into member activity and match performance.
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Problem
The original interface became too cluttered with technical data and fragmented navigation, which overwhelmed users. The redesign was triggered by the need to simplify the user journey, reduce visual noise, and align the UI with a premium, minimalist aesthetic that prioritizes emotional engagement over literal data.
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Solution
We moved from a data-heavy dashboard to a minimalist experience. Our strategy focused on reducing cognitive load by removing non-essential metrics and redesigning for intuitiveness. Design choices emphasized a "privacy-first" aesthetic, using dark modes and simplified navigation to enhance mystery and security, resulting in a smoother onboarding and matching flow.
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Wireframes
Structural wireframes created to map out screens, prioritize content, and ensure a clear, intuitive user flow.
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Design Concepts
The core idea was to translate the feeling of "ghosting" into a tangible UI. We achieved this with a high-contrast dark aesthetic that feels like a void. By combining glassmorphism and soft light leaks, we created depth and mystery, prioritizing atmosphere over traditional borders.
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High-Fidelity Design
The final interface focuses on structural clarity and precise execution. We moved from abstract metaphors to a functional design system, ensuring the "mystery" of the app never compromises
its usability.
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Onboarding Flow
The onboarding sequence is a guided immersion designed to build trust while collecting essential data for AI-matching. By breaking the process into micro-steps with clear progress indicators, we minimize friction and prevent user fatigue.
The flow focuses on verifying identity through social integrations and location data, ensuring a curated community from the start. This structured approach prepares users for their first meaningful interaction, transforming the setup process into a seamless entry into the Ghost Social ecosystem.
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Home Page
The home screen centers around a conversational “Ghost” orb that listens and responds to the user in real time. As users share more, the orb becomes more vibrant and colorful, representing their evolving “aura” and anonymous identity within Ghost Social. Users can also define preferences for different connection types—friendship, romantic, or professional - and apply filters such as age range, location, gender, and shared communities.
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Profile
The profile in Ghost Social combines public information with a private AI-generated layer. Public profile includes basic attributes (age, location, gender, pronouns), earned badges, and optionally revealed identity details like name, photo, and social links, all editable.
The private profile is generated from voice interactions with Ghost AI and summarizes personality
and interests by category, with completion indicators and the ability to refine it through conversation.
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Achievements
In Ghost Social, Orbs are achievement badges that reflect user behavior and interaction patterns. They are earned through meaningful engagement, such as meeting others, maintaining response consistency, or participating actively in the platform.
Each Orb represents a specific milestone or trait and contributes to the user’s evolving identity within the system.
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Ephemeral Matches
Users initiate a match by sending an anonymous voice note based on a prompt from Ghost Social. Recipients can listen and choose to engage.
If there’s mutual interaction, the match unlocks a permanent chat with basic profiles, messaging,
and meeting coordination, supported by AI as a social concierge.
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Communities
Communities in Ghost Social act as matching filters that define who users can connect with.
Users can join, create, or be invited to communities, with optional verification for
membership criteria.
Communities can be managed, shared, and analyzed, with insights into member
activity and match performance.
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Design System
A consistent design system was created to unify colors, typography, spacing, and reusable UI components across the product. Defined interaction states ensure predictable behavior and a cohesive experience, while the structured component library supports efficient scaling and future development.
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Results
The Ghost Social redesign transforms an abstract, conceptual vision into a high-end, functional mobile experience that balances mystery with usability. By grounding the brand's "ephemeral" identity in glassmorphism, the solution provides a clear visual hierarchy and intuitive navigation that was previously missing. This shift ensures that the "ghostly" atmosphere feels like a premium feature rather than a barrier to interaction, significantly enhancing user engagement and overall product maturity.
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Testimonial
5/5
We had an incredible experience working with Ivan and his team. We took a bit of a risk signing the contract with them without a referral but we are so glad we did. They’re incredibly professional, responsive, and talented.
Sophia Huard
Founder of Ghost Social
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